An East Yorkshire mum who give up her job as an NHS advisor to run her personal trend empire has now opened a second boutique as enterprise goes from energy to energy.

Jo Briggs opened Jo Ja Be Boutique final 12 months initially as a web-based solely enterprise and as a supply of further revenue. It was going so nicely that Jo opened a retailer in Flemingate in Beverley.

That too has gone from energy to energy and Jo has now opened a second retailer in The Weir in Hessle. Each shops promote every thing from informal to night put on, in sizes eight to 18. Costs vary from £25 to £200.

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The enterprise’s uncommon title, Jo Ja Be Boutique, is as a result of Jo has named the enterprise after her two kids, Jack and Beau. It goals to to carry a contemporary twist to traditional and distinctive types to swimsuit all ages at achievable costs. Designers stocked usually in each shops embody Joe Browns, Ruby Shoo and Comino Couture London.

Jo mentioned: “It is as a result of the enterprise has executed rather well in Beverley Flemingate that we have branched out to a special space of East Yorkshire. We’re making an attempt the toughest and thus far it is paying off.”



The opening of the Jo Ja Be Boutique store in Hessle has resulted in the company taking on three more staff.
The opening of the Jo Ja Be Boutique retailer in Hessle has resulted within the firm taking over three extra employees.

Jo additionally emphasised that the boutique is stocking and supporting native trend manufacturers. These embody Jo Beverley Designs, Candy Tilda Designs jewelry and Jasmine Rose material luggage.

The precise organising of the boutique enterprise was not a long-term dream. “To be trustworthy, I wanted a further revenue supply,” she mentioned, explaining that her NHS function which she has since left to focus on Jo Ja Be Boutique was not enough by itself. “It was not a dream as such, it was extra of a necessity.”

Her preliminary clients had been colleagues from Hull Royal Infirmary and the enterprise has regularly expanded over time. Talking on the time of the boutique’s first retailer opening in Beverley Flemingate earlier this 12 months, Jo mentioned: “We purpose to be a spot the place clients can go to time and time once more and at all times discover one thing new.

“By carrying restricted numbers of every merchandise and altering the inventory usually, we are able to supply a contemporary buying expertise each time.”



Inside the Hessle Jo Ja Be Boutique store. The business specialises in stocking stylish fashion brands, including local designers.
Contained in the Hessle Jo Ja Be Boutique retailer. The enterprise specialises in stocking fashionable trend manufacturers, together with native designers.

Because of the brand new Hessle retailer, Jo Ja Be Boutique has taken on three additional employees members. The Hessle retailer, open since June 1, is open from 10am to 5pm, Monday to Saturday.

The boutique’s web site may be considered right here.

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