The investigation found that Juul deliberately marketed its products to young people, even though e-cigarette sales to children are illegal.
The current settlement will limit Juul’s sales and marketing abilities, including restrictions on marketing to people under age 35, limits on in-store displays, online and retail sales limits, and a retail compliance check protocol.
Juul said that the settlement is “a significant part of our ongoing commitment to resolve issues from the past,” according to an emailed statement the company sent CNN Tuesday.
“We remain focused on the future as we work to fulfill our mission to transition adult smokers away from cigarettes – the number one cause of preventable death – while combating underage use,” the statement said.
Juul had previously stopped selling the majority of flavors and had removed its social media accounts.
Then in June, the FDA ordered Juul to stop selling its products. A court blocked the FDA ban, so the products are still for sale in the United States.
The $438.5 million settlement will be paid out over a period of six to ten years. The states and territories involved in the settlement include: Alabama, Arkansas, Connecticut, Delaware, Georgia, Hawaii, Idaho, Indiana, Kansas, Kentucky, Maryland, Maine, Mississippi, Montana, North Dakota, Nebraska, New Hampshire, New Jersey, Nevada, Ohio, Oklahoma, Oregon, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Virginia, Vermont, Wisconsin, and Wyoming.