DailyMail first shared the LinkedIn post. “I know it is not professional to tell my employees that I love them. But from the bottom of my heart, I hope they know how much I do,” he said in the post. He admitted that only two of his employees lost their jobs — with his girlfriend Emily Chucta, the chief operations officer, firing the second, the report said.
Wallake told Motherboard that he decided to make the LinkedIn post several hours later. “I was just sitting here at my desk, just kind of crying, I guess, and decided to make the post because I have seen a lot on LinkedIn recently of how awful business owners and CEOs are for laying off their employees and that they are laying off employees while they are getting their third house in the Bahamas or wherever,” Wallake said.
The post has been widely shared on the microblogging platform Twitter, where users have criticised him for the picture.
CEO of HyperSocial posts selfie of himself crying after he laid off some of his employees to show that executives a… https://t.co/Up2wT5c50M
— SAY CHEESE! 👄🧀 (@SaycheeseDGTL) 1660232912000
Linkedin Content Strategy: Braden Wallake, CEO of HyperSocial and HyperSphere, who is a “5x College Dropout,” is a… https://t.co/Ml7BOt1eSQ
— 林达 🇮🇳 (@IamLindaAshok) 1660120731000
The CEO of HyperSocial, Branden Wallake is todays Jobber of the Day for posting a picture of himself crying after l… https://t.co/6J8ZWThYcY
— Abe Kanan (@abekanan) 1660227645000
Oh my Christ. The CEO of HyperSocial turned a layoff announcement into a moment of performative tenderness and made… https://t.co/blA6glGPam
— Elon Musk is a child 🦆 (@LoverOfDucks) 1660149102000
“He performed one of the layoffs and his ‘girlfriend slash business partner’ laid off the other employee while he w… https://t.co/HQfzYyjkvK
— Neil Chaudhuri (@RealNeilC) 1660231511000