HyperSocial CEO Braden Wallake has been slammed widely for posting a photo of himself in tears online after firing some of the company’s employees. In a long thread on LinkedIn, Wallake, who founded Hyper Social in 2016, posted a lengthy message explaining how devastated he feels after the sacking of employees.
DailyMail first shared the LinkedIn post. “I know it is not professional to tell my employees that I love them. But from the bottom of my heart, I hope they know how much I do,” he said in the post. He admitted that only two of his employees lost their jobs — with his girlfriend Emily Chucta, the chief operations officer, firing the second, the report said.

Wallake told Motherboard that he decided to make the LinkedIn post several hours later. “I was just sitting here at my desk, just kind of crying, I guess, and decided to make the post because I have seen a lot on LinkedIn recently of how awful business owners and CEOs are for laying off their employees and that they are laying off employees while they are getting their third house in the Bahamas or wherever,” Wallake said.
The post has been widely shared on the microblogging platform Twitter, where users have criticised him for the picture.


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