HONG KONG SAR – Media OutReach – 1 July 2022 – The 2022 Trusted Manufacturers survey outcomes are in – and the time to have fun has arrived. The independently-conducted Trusted Manufacturers survey seems completely within the June 2022 situation of the Hong Kong Reader’s Digest. It was performed by main market analysis firm Catalyst Analysis, who surveyed 8000 people throughout the 5 key areas of Hong Kong, Taiwan, Singapore, Malaysia and the Philippines to find out which manufacturers customers belief most.
Reader’s Digest is among the many few manufacturers on this planet to have the chance to have fun its one centesimal 12 months anniversary. As a worldwide model with 23 editions in 41 international locations, Reader’s Digest has printed greater than 40,000 articles that inform and entertain, and bought greater than 10 billion journal copies. We’re proud to have fun a century of laughter, altering lives, and journalistic excellence.
Belief has been the guiding human emotion we’ve all needed to depend on to navigate by means of the pandemic safely. For the survey winners that has meant getting proactive and reaching out to clients and audiences like by no means earlier than.
THE PERSONALITIES HONG KONG CONSUMERS TRUST THE MOST
Similar to in earlier years, one of many highlights of the 2022 Reader’s Digest Trusted Manufacturers awards is the record of most trusted personalities within the following classes: Most Trusted Radio Presenter; Most Trusted TV Host/Presenter For Information & Present Affairs; Most Trusted Selection/ Leisure Presenter; and Most Trusted Sportsperson.
The personalities that Hong Kong customers put their belief in most are:
ANTHONY FONG TUNG SHING
TV Host/Presenter For Information & Present Affairs
Anthony Fong is at present the chief planning officer of TVB’s Information and Data Division. He hosts Huge Huge World, which introduces Hong Kong residents to the world’s most distant international locations; As Lengthy As You Stay, which visits many international locations in Europe、America and Asia to discover inhabitants ageing points with new concepts; As Far As You Attain, which travels abroad to mirror on Hong Kong’s transport growth; Information Treasury, which fits into Information Division’s data “trove”, revisit traditional footages. Final 12 months Anthony Fong launch a brand new programme Huge Huge Previous World, searches for the protagonists of stories of Eighties and Nineties, from modifications of their life to witness modifications of the instances, so as to rediscover the human kindness which has disappeared.
Anthony Fong is a well-known TV host in Hong Kong, he has witnessed worldwide and the Mainland, Taiwan and Hong Kong’s main moments by means of vital information and documentary programmes over years. He hosts Information At Six-Thirty, International View and Annual Main Occasions Evaluate, and co-ordinates Information Information. He positive factors the title of “King of Motto” for his distinctive fashion, scores nice honours and is extremely trusted.
DO DO CHENG
Most Trusted Leisure/Selection Presenter
Cheng Yu Ling is an icon of Hong Kong’s popular culture who’s profitable in lots of areas, and she or he is called TVB’s host, film star and chief MC. She as soon as filmed 9 motion pictures at similar time, and purchased the title “Miss Cheng of 9 Motion pictures”, and received a lot of awards.
Quick-talking Cheng Yu Ling has a well-known nickname “Do Do”, and younger audiences are conversant in her as nicely. Her legendary profession is witnessed by the handprint she left on Hong Kong’s Avenue of Stars.
Do Do Cheng is the primary actress who received each greatest actress of movie and greatest actress of TV drama from 2000 to 2019. Her profession will not be restricted to movie and TV, she can also be a number one emcee in Hong Kong, internet hosting quite a lot of main leisure occasions, ceremonies and stay exhibits, in addition to worldwide occasions held in Hong Kong.
SARAH LEE WAI SZE
Most Trusted Sportsperson
Sarah Lee Wai Sze received Hong Kong’s first biking medal on the 2012 London Olympic Video games, and received a bronze medal within the girls’s dash ultimately 12 months’s Tokyo Olympic Video games. She has earned three rainbow jersey thus far, lived as much as the expectation expressed by the title of NTK Property Biking Goddess.
Sarah Lee is understood for her wonderful perseverance. She overcomes anaemia and the ache of a number of surgical procedures, faces challenges with perseverance. On the 2016 Rio Olympic Video games, she completed the race in ache after sustaining an damage and positioned seventh general.
Off the sphere, Sarah Lee additionally keen about social activism. Throughout the Covid-19 pandemic, she appeared in a movie with different athletes to induce the general public to “keep at residence combat pandemic collectively”. She advocates kids’s proper to play, appointed as Hong Kong Committee for UNICEF (UNICEF HK) Ambassador. In 2018, she was chosen as one in all Hong Kong’s annual excellent younger individuals.
Not solely is Sarah Lee one in all Hong Kong’s favourite athlete, however her expertise can also be an inspiration to most people and an inspirational position mannequin for younger folks. She lately put her experiences into writing and printed a memoir, Each Scar on My Physique, during which she used scars from completely different elements of her physique as a theme, shared her tales and insights on the ups and downs of her biking profession with the general public.
Most Trusted Radio Presenter
Often called the “King of Business Radio”, Sammy Leung’s profession will not be restricted as a radio DJ, but in addition get achievement in radio, movie and tv. For greater than 20 years, he loved excessive recognition in Hong Kong, and was well-known in Pearl River Delta.
Sammy entered the business in 1994 when he took half within the Business Radio’s DJ contest, and has hosted quite a few leisure programmes together with his long-time companion DJ Kitty Yuen, and they’re well-known golden companions. In recent times, Sammy launched a journey programme, becoming a member of the truth journey present “Sammy On The Go” with different artists, which received the “Finest Non-Drama Programme” on the “TVB Anniversary Awards”. In 2021, Sammy was the star host of TVB’s singing expertise present “The Voice”, which was the primary programme in Hong Kong tv historical past to make use of XR (Prolonged Actuality) expertise.
Sammy additionally performs, directs and writes for stage exhibits and stand-up comedies, increasing into all elements of leisure.
Sammy impresses the general public together with his enjoyable, vigorous and artistic fashion, and retains his viewers coming again for extra, creating a wonderful word-of-mouth impact.
THE BRANDS HONG KONG CONSUMERS TRUST THE MOST
The award-winning Trusted Manufacturers which are outlined within the Reader’s Digest twenty fourth annual survey standout amongst their rivals. Throughout the hardest of instances all through the pandemic, they’ve continued to construct their clients’ belief by persistently responding to their clients’ considerations, by sympathising with their conditions and offering the required assist.
“Any shopper model that wins the belief of the buyer market has achieved an enviable place – it takes years of cautious enterprise planning, execution and nurturing,” says Reader’s Digest Editor-in-Chief, Louise Waterson. “Having the ability to safe the belief of your clients is an especially precious asset, notably throughout instances of financial and social hardship. Trusted manufacturers stay as much as their guarantees and this permits them to benefit from the belief of their clients into the long run.”
Manufacturers which have earned the honour to name themselves a Reader’s Digest Trusted Model have earned the privilege to hold the Trustmark Emblem. For customers, the Trustmark Emblem is a trusted signal that helps a shopper recognise high quality, worth and reliability.
Platinum Awards went to these manufacturers that carry out exceptionally, based mostly on customers’ notion. Within the ballot, these manufacturers attained scores that exceed these of their nearest rivals. Among the awardees had been:
- Insurance coverage Firm – AIA
- Non-public Hospital – Hong Kong Sanatorium & Hospital
- Automobile Park – Wilson Parking
- Persevering with Schooling Institutes – HKU Faculty of Skilled and Persevering with Schooling (HKU SPACE)
Gold Awards went to manufacturers that had excellent outcomes, based mostly on the notion of customers. Among the manufacturers included on this record had been:
- Air Conditioner – Hitachi
- Rice – Golden Phoenix
- Free Newspaper – AM730
- Worldwide Faculty – Yew Chung Worldwide Faculty
- Provident Fund – AIA
- Eye Surgical procedure Centre – HKSH Healthcare Man Hugh Chan Refractive Surgical procedure Centre and Eye Surgical procedure Centre, Hong Kong Sanatorium & Hospital
- Automobile Park – Hyperlink
- Fridge – Hitachi
- Worldwide Faculty – Hong Kong Worldwide Faculty
Concerning the survey
The survey is an independently commissioned ballot, with the outcomes showing completely in Reader’s Digest Singapore. Main market analysis company Catalyst Analysis surveyed a consultant pattern of 8000 people from Hong Kong, Taiwan, Singapore, Malaysia, and the Philippines to find out which manufacturers customers belief most.
The survey reveals the manufacturers, services and products that customers imagine in, over greater than 50 classes.
Media backgrounder – Hong Kong Most Trusted Manufacturers & Most Trusted Personalities
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