There was a time when many believed that Shah Rukh Khan endorsed almost every brand that came his way. The superstar was expected to endorse about 21 brands. But did you know? Our popular star Ranveer Singh has broken his record and has 41 brand endorsements to his name currently. The actor recently won the IAA Brand Endorser of the Year award and his happiness obviously reflected in his heartfelt conversation during the event. However, in an exclusive interview with Bollywood Hungama, Ranveer Singh credited Shah Rukh Khan as the trendsetter in the advertising industry.
EXCLUSIVE: Ranveer Singh endorses 41 brands, leaves Shah Rukh Khan behind; says ‘Unke saamne ghar liya hai toh 41 brands toh karne padenge na”
Speaking about his love for endorsements and what prompted him to take up endorsements. The actor said, “I believe Shah Rukh Khan has been a pioneer in many aspects in Indian entertainment. His contribution to Indian cinema, Indian entertainment and Indian advertising especially in terms of celebrity advertising is one of a kind.”
He went on to elaborate on how the actor changed the scene of celebrity endorsements, explaining, “I was having an academic conversation with someone and they told me that during the early and mid-90s, it was almost stigmatic for movie stars to do brand endorsements. There was somewhere this thought that this is below us because we are artists. But Shah Rukh Khan came and said that apart from being an artist, I am also an entertainer, I am a showman and he took this avenue of advertising, did things that weren’t done before. He is the one who created that avenue and I am just following his footsteps.”
On a signing note, the actor concluded this subject adding, “41… kya baat hai, Jai Julelaal. Abhi unke (Shah Rukh Khan) saamne ghar liya hai – Lands End, Bandstand mein, 120 crore ka. Toh aise mein toh phir 41 brands toh karni padegi na. Meri boss Susan madam bolti hai, ‘Sir aap haan bolte jaate ho. Itne dates nahi hai calendar mein kisiko dene ke liye.” (Transl: 41… that’s great, praise the lord. I have just bought a house near Shah Rukh Khan’s in Lands End, Bandstand worth Rs.120 crores. In that case, I will have to endorse 41 brands, isn’t it? My boss Susan madam tells me that I keep saying ‘yes’ to brands but there aren’t enough dates in the calendar to give them.)
Also Read: EXCLUSIVE: “All the kindness that is being shown to you in life, the best thing that you can do with it is pay it forward,” says Ranveer Singh
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