Deeside based mostly house builder Redrow has been recognised for 2 inventive campaigns on the annual Property Advertising Awards (PMAs).
Its ‘Recreate Redrow’ social marketing campaign, which impressed a youthful viewers to design houses, gained the Greatest Use of Social Media award, whereas the corporate’s cutting-edge fly-through video was extremely counseled within the Greatest Content material Advertising class.
The ceremony, at Kings Place, London, celebrated the very best in property advertising, throughout the industrial and residential sectors and was hosted by journalist and tech presenter Lara Lewington.
The successful Recreate Redrow marketing campaign was aimed toward households, certainly one of Redrow’s key demographics.
With extra kids staying house and gaming through the pandemic, the corporate sought to utilise these transferable expertise and invite them to digitally create a Redrow house or growth, utilizing standard platforms reminiscent of The Sims and Minecraft.
Redrow additionally partnered with passionate gaming influencers, together with Clare Siobhan, who has 1.9m YouTube subscribers, to present the marketing campaign credibility and leverage a brand new viewers.
The awards judges commented: “A intelligent thought, well-targeted and executed to hit the household market. It delivered nice engagement outcomes which laddered as much as the broader organisational targets”
Scooping recognition within the content material advertising class, as a extremely counseled entry, was Redrow’s immersive movie to showcase the model’s premium Heritage Assortment houses.
Believed to be the one first-person view drone footage shot by a housebuilder within the UK, impressively filmed in a steady single take, the video encapsulates neighborhood spirit and delightful design of the properties.
Judges mentioned: “A superb use of know-how to create a fly on (and off) the wall view of life in a Redrow growth. Lovely and fascinating it was delivered intelligently to hit the appropriate goal market delivering critically spectacular outcomes. Properly accomplished Staff Redrow!”
Tom Roberts, head of communications at Redrow, mentioned: “We’re all the time on the lookout for new and revolutionary methods to showcase our wonderful houses and differentiate them from second-hand properties and different new builds.
“Final 12 months, we launched various inventive advertising campaigns, together with Recreate Redrow, which engaged a youthful viewers with our model by way of social media, and a ground-breaking fly-through video, which introduced our distinctive product to life.
“Each of those campaigns have been an enormous success, receiving thousands and thousands of views and serving to to drive site visitors again to our web site. It’s nice information that the creativity of our in-house group has been recognised on the PMAs.”
Organised by the Chartered Surveyors’ Firm and judged by an impartial panel of main advertising professionals, the PMAs are a focus within the calendar for property advertising professionals.
Proceeds raised by the PMAs are distributed by the corporate’s Charitable Belief, to help a variety of training and coaching tasks.
These tasks present life altering alternatives which might in any other case not exist, and which improve variety in the actual property trade.
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